Dust to Dust

From the deserts to the woods, Dust to Dust | The Orange Giant dives into how the KTM Group became the benchmark of modern off-road racing. Through KTM, Husqvarna and GASGAS, the “Ready to Race” philosophy stretches across motocross, rallies, enduro and trial—setting a standard others chase. Riders, team bosses and rivals unpack the strategy behind running three distinct brands, the controversial “one rider per brand” approach in EnduroGP, and the marketing clarity that keeps the orange powerhouse front and center. Beyond budgets and badges, the film spotlights the human factor: why, in enduro, talent still trumps hardware; how pressure shapes a lone factory rider; and how chasing KTM elevates the whole sport. It’s a candid, inside look at dominance, rivalry, and the relentless drive to be the target everyone wants to beat.